The Indian unit of London-headquartered PR agency Eulogy Media has been selected as the comms lead for India’s national tennis league.
The Champions Tennis League is India’s only nationwide tennis competition, and is owned and operated by Bangalore-based sports entertainment company Second Serve.
Eulogy India is tasked with growing awareness of the league, increasing its reach and fanbase, and enhancing CTL’s brand through traditional and innovative strategies.
The account is the agency’s first venture into the sports PR market.
Cyrus Jogina, managing director of Eulogy India, said: "We view this as a valuable opportunity to expand our knowledge base and bring in an innovative and fresh service approach.
"We believe that being inventive with sporting knowledge gives us an opportunity to create dynamic ideation that combining with the sectoral experience of Second Serve will create a winning partnership."
Arjun Rao, Second Serve CEO, said: "We are very happy to appoint Cyrus and his team as our PR consultants for our 2015 CTL season. We have seen an unusually high sense of responsibility and motivation in the Eulogy Media team and this is what has set them apart from the other agencies that we met."