National Chocolate, I Love You days go head-to-head on Twitter

Tweeting from the heart or the stomach? National Chocolate Day, National I Love You Day are dueling for the top trending topic on Twitter, with brands embracing both.

by Lindsay Stein October 28, 2015

Twitter was buzzing with brands showing love to one of two trending hashtags on Wednesday morning: #NationalChocolateDay or #NationalILoveYouDay.

Mostly food- and animal-related brands tweeted about National I Love You Day, while companies from industries including snacks, health and wellness, and technology embraced National Chocolate Day.

As of 11:30 am EST, more than 2.83 million tweets had included the #NationalILoveYouDay hashtag, while #NationalChocolateDay was a part of 12,700-plus tweets.

Some chocolaty tweets:

Chili’s Grill & Bar

In honor of #NationalChocolateDay, let's see a #reactiongif to this beauty. pic.twitter.com/LujZWbDAtt
— Chili's Grill & Bar (@Chilis) October 28, 2015

Cleveland Clinic

It's #NationalChocolateDay! Is dark, milk, or white the most ?? healthy? The answer ?? https://t.co/9TU2pbT0Lc pic.twitter.com/H7tjWK7XOQ
— Cleveland Clinic (@ClevelandClinic) October 28, 2015

LG USA Mobile

Before there was Marshmallow and Lollipop, there was the LG Chocolate. #NationalChocolateDay pic.twitter.com/ZPRZxz4GJm
— LG USA Mobile (@LGUSAMobile) October 28, 2015

M&M’s

There’s no better way to celebrate #NationalChocolateDay. – Ms. Brown pic.twitter.com/DgotxWEb6A
— M&M'S® Brand (@mmschocolate) October 28, 2015

Smithsonian

The history of chocolate & how it became today's addictive treat https://t.co/J6Cr5YE31v #NationalChocolateDay pic.twitter.com/AVSLvbyt0X
— Smithsonian (@smithsonian) October 28, 2015

Williams-Sonoma

Indulge yourself for #NationalChocolateDay! #RecipeOfTheDay: Chocolate–Banana Milkshakes: https://t.co/Yxxk0N79vg pic.twitter.com/mWx55vfMjL
— Williams-Sonoma (@WilliamsSonoma) October 28, 2015

Several PR and marketing firms also publicly proclaimed their love of chocolate.

Coyne

Good morning & Happy #NationalChocolateDay!!! Is there any sweeter holiday? How are you indulging today? =>TM pic.twitter.com/mV69rCYHvz
— coynepr (@coynepr) October 28, 2015

Infinite Source PR

What's your favorite chocolate? ?? #nationalchocolateday #chocolate #miami pic.twitter.com/BgMxj3XHyw
— Infinite Source PR (@ISC_PR) October 28, 2015

Eat Marketing

It's National Chocolate Day! Let's turn to @Nigella_Lawson for inspiration... https://t.co/SZMSMbZwYy #anyexcuse #nationalchocolateday
— Eat Marketing (@Eat_Marketing) October 28, 2015

Here’s what brands had to say about National I Love You Day.

Cinnabon