The 7 stories PR pros need to know on Monday morning, 10.26.2015

Strong performance for WPP's PR, public affairs firms in Q3; Sony boosts 'Spectre' on Snapchat; Tech stocks to watch this week; Fandango introduces Miles Mouvay; Biden on '60 Minutes;' Mixed reviews for Yahoo's first NFL game.

WPP CEO Martin Sorrell praised Cohn & Wolfe and SJR as part of the holding company's third-quarter statement.
WPP CEO Martin Sorrell praised Cohn & Wolfe and SJR as part of the holding company's third-quarter statement.

Leading Monday morning’s news cycle
A 7.7 magnitude earthquake shook South Asia early Monday morning. Authorities are saying destruction could be widespread in Afghanistan, Pakistan, and India.

Strong quarter for WPP’s PR firms
WPP’s PR and public affairs unit outperformed the rest of its agency groups in the third quarter, registering a 4.5% like-for-like revenue increase in the period. CEO Martin Sorrell cited strong performances at Cohn & Wolfe and SJR in its earnings report.

Can’t get enough Bond?
Sony began running behind-the-scenes content promoting Spectre, the latest in the 007 canon, on Monday morning on Snapchat Discover. Fans can catch images, promotional material, and interviews with the director and actors on the social media platform.

Tech earnings to watch this week
Investors are hoping Alibaba’s earnings report, set for release on Tuesday, will give them not only a glimpse at the company’s performance but also China’s economic health. The company recently pushed back against a critical report on its finances with a long rebuttal. Apple’s earnings, driven by iPhone sales, are scheduled for Tuesday; Nintendo will release its numbers on Wednesday.

Meet Miles Mouvay
He’s the eccentric cinephile mascot of Fandango, whom the company is introducing on Monday morning as part of a major brand campaign. The goal of the integrated push is to reinforce that Fandango is a comprehensive entertainment platform, not just a place to get movie tickets.

Biden sits with 60 Minutes
Vice President Joe Biden sat down with the CBS newsmagazine in an interview that aired on Sunday night, revealing that his Wednesday afternoon non-announcement speech was not aimed at Hillary Rodham Clinton. He also struck down reports that late son Beau Biden asked the veep to make another run for the White House from his deathbed.

Mixed reviews for Yahoo’s first NFL game
Yahoo made broadcast (sort of) history on Sunday morning when it streamed the Buffalo Bills vs. Jacksonville Jaguars matchup live from London. Fans gave it mixed reviews, with some saying the quality wasn’t up to snuff. 

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