Harvard won the account following a four-way competitive pitch, but a spokeswoman for the firm declined to confirm how long the brief is for. Work commences immediately.
The six-figure brief is designed to connect Ricoh’s comms to business sales by elevating the brand among C-suite level audiences.
Javier Diez-Aguirre, vice-president, corporate marketing at Ricoh Europe, said: "Harvard’s passion for technology stood out as we went through the pitch process. Their integrated and creative campaign ideas were rooted in deep audience insight, which is exactly the approach we need to take our narrative into boardrooms across Europe."
Harvard managing director Louie St Claire said: "Ricoh’s heritage in technology goes back almost 80 years, during which time the company has been at the forefront of workplace innovation. We’re delighted to be helping Ricoh tell the next chapter in its story."
Ricoh handed its UK PR work to Hotwire in December last year following a competitive pitch understood to have included incumbent Weber Shandwick. Weber also used to look after Ricoh Europe. No other PR firms besides Harvard work for Ricoh Europe.
Ricoh was founded in Japan in 1936, operates in 200 countries and has its European HQ in London.
