Harvard wins six-figure corporate comms brief with Ricoh Europe

Harvard, part of Chime, will lead a corporate comms programme comprising thought-leadership content, social media and pan-European media relations for global technology firm Ricoh Europe.

A vintage Ricoh camera from the 1960s: The firm makes a range of hardware and provides IT services (Credit: Mr.TinDC via Flickr)
A vintage Ricoh camera from the 1960s: The firm makes a range of hardware and provides IT services (Credit: Mr.TinDC via Flickr)

Harvard won the account following a four-way competitive pitch, but a spokeswoman for the firm declined to confirm how long the brief is for. Work commences immediately.

The six-figure brief is designed to connect Ricoh’s comms to business sales by elevating the brand among C-suite level audiences.

Javier Diez-Aguirre, vice-president, corporate marketing at Ricoh Europe, said: "Harvard’s passion for technology stood out as we went through the pitch process. Their integrated and creative campaign ideas were rooted in deep audience insight, which is exactly the approach we need to take our narrative into boardrooms across Europe."

Harvard managing director Louie St Claire said: "Ricoh’s heritage in technology goes back almost 80 years, during which time the company has been at the forefront of workplace innovation. We’re delighted to be helping Ricoh tell the next chapter in its story."

Ricoh handed its UK PR work to Hotwire in December last year following a competitive pitch understood to have included incumbent Weber Shandwick. Weber also used to look after Ricoh Europe. No other PR firms besides Harvard work for Ricoh Europe.

Ricoh was founded in Japan in 1936, operates in 200 countries and has its European HQ in London.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.