The video – titled 'How well do you know your breasts?' – was published on Facebook on Thursday and had already amassed more than 40,000 views as of Monday lunchtime. The video includes a song called Check Em All – a parody of the Vera Lynn classic Bless Em All.
Each year in the UK, 50,000 individuals are diagnosed with breast cancer and 350 of these are men, according to the charity.
Breast Cancer Awareness Month - Check 'em allThis October, we are making it a priority to check our breasts. Women and men of all ages - we are in this together and we're going to "check 'em all".We are singing along while we do it, too. Because why not.We're doing this because if we know what our breasts normally feel and look like, we will be able to notice any changes.If while checking your breasts you do feel anything that feels different, remember that you are not alone. We are here and eager to help. You can reach us on freephone 0808 808 0000 (Mon-Fri, 9am-8pm).
Posted by Macmillan Cancer Support on Thursday, 22 October 2015
Trigger Buzz and Macmillan had previously launched a tennis balls-based testicular cancer awareness video during Wimbledon.
Macmillan 'Check Your Balls' case study from Trigger Buzz on Vimeo.
