Nearly half of London revenues come from the firm's corporate and consumer operation, and that figure is growing, while the team itself has increased headcount by 40 per cent this year.
The newsroom will provide collaborative space and new in-house capabilities for the corporate and consumer team, which works with clients in energy and resources, financial services, healthcare, tech and other sectors, as well as with high net-worth individuals.
The newsroom, which features a media training studio, editorial suite and a digital hub, will also help the agency to provide crisis comms support for clients.
Hanover also has an office in Brussels.
