Rise in marcomms M&A deals in the third quarter

WPP was once again the most active buyer in the sector.

LONDON: The number of global marcomms mergers and acquisitions deals has risen by 7% in the last quarter, driven by an increase in cross-border activity.

There were a total of 264 deals from July through September, compared with 246 in the April-to-June period, according to Results International.

Thirty-six percent of these were international, up from 26% in the previous three months.

WPP is the most active buyer in the sector, with 14 deals in the third quarter. It has made 29 investments this year.

There was a geographical shift in activity in the period. Although the majority of companies acquired during the quarter were based in North America (38%), that percentage declined from 46% in the previous quarter. There was an increase in activity in Asia-Pacific, up to 21% from 16% in the second quarter.

Integrated agencies were the most popular targets at 10% of the total, up from 7% last quarter.

This article originally appeared on Campaign UK.

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