The 9 stories PR pros need to know on Thursday morning, 10.22.2015

Surprising survey results about brand newsrooms; Publicis earnings disappoint; Volkswagen emissions scandal could get even bigger; Clinton faces high-stakes Benghazi grilling; Airbnb apologizes for passive-aggressive ads; Diversity Distinction in PR Awards; YouTube Red; Twitter opens up polling.

The 9 stories PR pros need to know on Thursday morning, 10.22.2015

PR Council survey finds doubts about brand newsrooms
The PR Council surveyed 56 US CMOs and found nearly half think brand newsrooms don't live up to the hype. More than a third of respondents also said native advertising, social media, and social business are overrated as marketing tools.

Publicis Q3 earnings disappoint
Publicis Groupe reported an organic revenue increase of 0.7% in the third quarter, with slow growth in North America and Europe. The Paris-based holding company also cut its full-year revenue outlook. Shares were down on Thursday morning.

VW emissions scandal could get even worse
Volkswagen said Thursday that it is looking into whether more cars — the current count is 11 million — contained software designed to mislead emissions tests. It’s investigating older models.

Clinton faces high-stakes Benghazi grilling
Former Secretary of State Hillary Rodham Clinton will face off with Republican legislators on Thursday in a high-stakes testimony about the September 11, 2012, attack on the American consulate in Benghazi, Libya. Three of four respondents told a CNN poll the hearings are politically motivated.

Airbnb sorry for snarky Bay Area ads
Airbnb issued a mea culpa on Wednesday night for ads around San Francisco that took a hard line on libraries and school systems, saying it is taking them down immediately. One ad read: "Dear Public Library System, we hope you use some of the $12 million in hotel taxes to keep the library open later."

Saluting those focused on diversity
Weber Shandwick, Spong, Lauren Wesley Wilson, and the Taylor Bennett Foundation were among those organizations recognized Wednesday night at the Diversity Distinction in PR Awards, presented by PRWeek and the PR Council.

Avoiding ads on YouTube, for a price
Google is planning to debut a subscription service for YouTube, called YouTube Red, that will enable users to avoid commercials and provide original programming. It will cost $9.99 a month.

NCAA to daily fantasy sports sites: Keep your money
The NCAA has banned daily fantasy sports sites DraftKings and FanDuel from advertising during its championship events, such as the men’s and women’s basketball tournaments.

More polls coming to Twitter
Twitter said Wednesday that it is rolling out the polling feature to all its users through its Android and iOS apps and its website. However, surveys will be limited to only two choices at launch. 

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