Brand attack! How to defend yourself against the global counterfeit trade
A new report places the annual global cost of counterfeiting at around £1.2tn and it is rising in cost and scope by around 15 per cent every year. Everything from luxury clothing brands to pharmaceutical drugs and even alcohol is up for grabs by organised gangs and multinational brands are losing approximately 10 per cent of their topline revenue as a result of it. So what are the effects of somebody impersonating your brand and what are the best ways to defend against it?