All eyes have been on the brands that made an appearance in the 1980s/90s film franchise, including Pepsi with its vitamin-enhanced version, called Perfect, and Nike and the yet to be created self-lacing sneakers.
All you wanted was a #PepsiPerfect? Available on 10/21/15 at https://t.co/tJxg2Et8ZH while limited supplies last. pic.twitter.com/WkSSwVNGS6
— Pepsi™ (@pepsi) October 20, 2015
.@Nike @realmikefox wait... are you saying....? pic.twitter.com/gA0r1dvped
— BuzzFeed Sports (@BuzzFeedSports) October 21, 2015
Toyota has produced a video with the film's stars showcasing its technology.
Members of the public in New York can request a lift in a DeLorean thanks to Lyft and Verizon – while Uber has made a similar offer in London.
Forget #TBT. This week, we’re taking NYC back to the future with @verizon: https://t.co/LIYux4hN5Q #WhyNotWednesday #BacktoTheFuture
— Lyft (@lyft) October 19, 2015
Tap to the future and get a time machine on demand! Enter code "PEPSIMAX" into our app today #BackToTheFuture pic.twitter.com/c3LBINaGnQ
— Uber UK (@UberUK) October 21, 2015
One UK train operator got involved in the fun to the delight of this commuter.
Well played, @SW_Trains - well played. #BackToTheFutureDay #BackToTheFuture pic.twitter.com/cYdbc7lSNO
— Driver H. Potter (@DriverPotter) October 21, 2015
Even the White House is getting in on the Back to the Future action by connecting its Twitter following with scientists and technologists.
Tomorrow is #BackToTheFutureDay! Celebrate by learning from innovators around the country → https://t.co/9ge7LdvA3R pic.twitter.com/81dpfRoEiu
— The White House (@WhiteHouse) October 20, 2015
And plenty more companies had Back to the Future offerings.
'Roads? Where we are going we don't need roads.' #backtothefuture pic.twitter.com/5GkbleIFvy
— Royal Dutch Airlines (@KLM) October 21, 2015
Today is the day Marty McFly arrived in the future. So let's go time-travelling with Barça! https://t.co/WaG3QwN9uE pic.twitter.com/AmfARQl38D
— FC Barcelona (@FCBarcelona) October 21, 2015
Can #BackToTheFuture's hoverboard dream become reality? This inventor thinks so https://t.co/yoebXBlEZa #BTTF2015 pic.twitter.com/F2dIX2KZ4z
— GuinnessWorldRecords (@GWR) October 21, 2015
Last month, a London agency hit the headlines with a stunt involving a fleet of iconic movie cars, including McFly's DeLorean.
