PRWeek UK Awards 2015: Small Budget Campaign of the Year

Dynamo showed how to make a big impact with minimal funds when it helped to reinvigorate

PRWeek UK Awards 2015: Small Budget Campaign of the Year had a small budget and a big business problem: the firm had been de-indexed on Google and an update by Google had resulted in the website disappearing from the results when ‘bathrooms’ was typed into the search engine. This had caused traffic to its site to dwindle, resulting in reduced orders and causing financial pain for the company.

The response was to use creative insight to devise 'The Sweetest Mistake' campaign that reached media around the world and which drove the company to the top spot on Google when browsers used the search term ‘bathrooms’.

Very clever, creative and measurable. Good use of percentage insight

Tara O’Donnell, Text100


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