Britain’s second-oldest life assurer relaunched and rebranded itself this year with the aim of becoming the leading financial services brand in the UK.
The internal comms team developed a phased employee engagement programme centred around the 2 July relaunch. The birthday was marked with a big BirthDay party (to be celebrated every year). Each member of staff was thanked by name in a full-page ad in the local paper and a billboard was booked opposite its HQ marking the event.
The results speak – better retention, lower absenteeism, more creativity from staff
Mark Cooper, Gerard Kelly & Partners
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