PRWeek UK Awards 2015: Internal Comms and Employee Engagement of the Year

SunLife spent £50m on communicating its rebrand to the public and repositioned itself internally by throwing an award-winning birthday party.

Britain’s second-oldest life assurer relaunched and rebranded itself this year with the aim of becoming the leading financial services brand in the UK.

The internal comms team developed a phased employee engagement programme centred around the 2 July relaunch. The birthday was marked with a big BirthDay party (to be celebrated every year). Each member of staff was thanked by name in a full-page ad in the local paper and a billboard was booked opposite its HQ marking the event. 

The results speak – better retention, lower absenteeism, more creativity from staff

Mark Cooper, Gerard Kelly & Partners

Highly Commended

Let’s Mobilise BT for BT Mobile; BT


A New Eurostar: Engaging Our People Through Change; Eurostar

One Fifty for All; John Lewis

Determined To Transform: Launching a First-In-Class Cancer Treatment; W20 for AstraZenca


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