Touring the country and creating intrigue with unbranded acts of festive goodwill, the campaign generated interest prior to the launch of the Christmas advert.
The team used Twitter to listen to the nation’s conversations and respond to those in need of Christmas spirit with bespoke digital and real-world experiences.
Shareable content, with subtle brand cues, heightened anticipation ahead of the big reveal. Cue the advert, with a great soundtrack and a witty script, and a primed audience responded with hearts, minds and wallets.
The winner delivered an excellent integrated campaign
Frankie Oliver, Fever
Swing the Vote; Unity for vInspired
100 LIVES; Edelman for 100 LIVES
Hepatitis: Think Again; Ketchum for World Hepatitis Alliance & WHO
Lunar Mission One; Pagefield for Lunar Missions