To mark McDonald’s 40th anniversary last year, Blue Rubicon created a campaign to highlight the positive impact the restaurant chain has made over the past 40 years in the UK. The agency turned economic data into national news by projecting job creation for the next three years aand secured support from the Chancellor.
A report was launched at the House of Commons, prompting MPs to tweet and blog about the McDonald’s story. The campaign received 350 pieces of media coverage, 96 per cent of which was positive or neutral, including 1,500 tweets, and reached an audience of 101 million people.
A massive campaign with a consortium of agencies and many moving parts, which cements McDonald’s as a major contributor to the UK economy"
Jon Lonsdale, Octopus Group
Highly Commended
Backing Soft Skills; Blue Rubicon and Portland for McDonald’s UK
Finalists
Defining the Digital Skills Challenge for the UK; O2 and Blue Rubicon
The AA’s First Year as a Public Company; Headland for the AA
Healthier Checkouts; Tesco
