PRWeek UK Awards 2015: Culture, Media, Sport and Travel Marcoms of the Year

Hope&Glory's Floating House integrated campaign for Airbnb was eye-catching, had people talking and wowed our judges with its impact.

A blue cottage was constructed and then floated down the River Thames in May to coincide with new rules that allow people to share their homes for up to 90 days per year.

The campaign far exceeded the aim of getting 10,000 new visitors to visit – 73,500 people visited the site over the period, and, of these, 27,930 had not visited the site before. In addition, the campaign reached more than 75 per cent of its audience, with another 19 million through social channels.

A high-risk, big-reward idea

Phil Hall, PHA Media

Highly Commended

#FirstSNOG; John Doe for SNOG Frozen Yoghurt


Shed of the Year; Mischief PR for Cuprinol

Launch Fortitude on Sky Atlantic with a Polar Bear; Taylor Herring for Sky

All In Kitchen; W for PokerStars

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