By being smart, creative and relentlessly focused, Iris cut through a packed media agenda to make MINI the most talked about brand at the world’s biggest design fair.
The large volume of both UK and global coverage positioned MINI, which had been the car of swinging London in the 1960s, as a design and technology brand and helped to secure the lifestyle PR contract for both MINI and BMW brands for Iris in 2015.
Well executed and great impact
Sarah Scales, Brands2Life
Virgin Trains’ Traindeer; Hope&Glory for Virgin Trains
#GreatWeekend; Atomic PR for Budget Car Rental
Welcome to VW Hotel California; Frank PR for VW Commercial Vehicles
Alex Chinneck for Vauxhall Motors: Pick Yourself Up and Pull Yourself Together;
John Doe for Vauxhall Motors
Discover More 2014; Lexis for Harley-Davidson