PRWeek UK Awards 2015: Automotive & Transport Marcoms of the Year

Iris took a design partnership, created as part of the launch strategy for MINI's new 3-Door Hatch, and developed a multichannel MINI Frontiers PR campaign that directly led to sales.

By being smart, creative and relentlessly focused, Iris cut through a packed media agenda to make MINI the most talked about brand at the world’s biggest design fair.

The large volume of both UK and global coverage positioned MINI, which had been the car of swinging London in the 1960s, as a design and technology brand and helped to secure the lifestyle PR contract for both MINI and BMW brands for Iris in 2015.

Well executed and great impact

Sarah Scales, Brands2Life


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