PRWeek UK Awards 2015: FMCG Marcoms of the Year

The Academy showed that sometimes big is best with this effective 'Double Hundred Dozen' campaign for Krispy Kreme.

PRWeek UK Awards 2015: FMCG Marcoms of the Year

It centred on a huge doughnut box measuring 12ft by 3ft and featuring 2,400 of the doughy treats. Companies had a chance to win the whole thing by generating the most amount of support on social media using #KKOccasions.

The campaign generated 100 pieces of coverage and thousands of branded social media mentions, reaching more than 28 million people. Traffic to the website grew by more than 500 per cent during the campaign and Krispy Kreme smashed its sales target by in excess of 100 per cent.

A simple idea, brilliantly executed

Will Hart, Nelson Bostock Unlimited


Highly Commended

Bushmills Live; Smarts Communicate for Bushmills Irish Whiskey


Exceedingly Good PR– Life Is Better With Cake And Mr Kipling; Cirkle for Mr Kipling

Tennent’s Caledonian Breweries – Pint Sized Stories; Wire Media for Tennent’s Lager

Taking Whisky To New Heights; Wire Media for Whyte & Mackay


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