Unity developed ‘The Look To Die For?’ campaign for Liverpool City Council. The agency enlisted the Models One agency and fake tanning brand St Moriz, photographing tanned models outside the Royal Liver Building with the campaign name ‘burnt’ across their stomachs.
Hollyoaks stars tweeted using #binthebeds and Liverpool Fashion Week was used to promote the campaign. The campaign saw many young girls pledge to give up sunbeds and 207 extra Liverpudlians visiting their GP with a mole or skin lesion.
An excellent low-budget campaign
Sebastian Bell, Adidas
Finalists
The Facts About Fasting During Ramadan; GCI Health for Merck Sharp & Dohme
ACT ON RED: Raising the Burning Issues Around Rosacea; Ogilvy Healthworld for Galderma
Micreos: Changing the Way We Combat Bacterial Infections; Say Communications for Micreos
Here & Now: A Pan-European Disease Awareness Campaign for Advanced Breast Cancer; Virgo Health for Unbranded Disease Awareness
