Asus Indonesia picks Edelman

Mobile device maker looks to PR firm to boost product adoption

Julien Courant

Asus Indonesia today announced that Edelman will take charge of the company’s communications strategy, after months of competition.

The Taiwanese technology brand is looking to Edelman Indonesia to boost adoption of its mobile and tablet products, the ZenFone 2 and ZenPad.

Edelman will devise content strategies and look to partner with strong influencers to drive its PR message about Asus’ products.

The agency has already revealed a digital media campaign around the hashtag #Zenpirasi, with content and more to follow.

Julien Courant, managing director for integrated brand communications at Edelman Indonesia, said: "Asus is a fantastic brand enjoying massive growth in Indonesia.

"We are really proud to be its partner and have the opportunity to develop and create innovative campaigns for a really innovative brand."

Rex Lee, Asus general manager for APAC, said: "Edelman came back with deep understanding of the local digital scene and proposed us insightful creative concepts that perfectly suit the brand.

"Indonesia is a priority market for us and we are confident that this collaboration will be fruitful and contribute to our growth." 

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