In 2011, Golin relaunched, transforming itself into a company of 20 specialist roles in four communities, complete with a new ambition and new MD.
This paid off last year with the agency reporting 25 per cent organic growth on existing clients and a client retention rate of 93 per cent while winning 73 per cent of competitive pitches.
New assignments from existing clients included projects from Unilever, Mondelez International and Npower. The agency’s impressive new business record included Sainsbury’s, First Great Western and AB InBev.
In addition, Golin made a commitment to become the most diverse and family friendly employer in the industry with a series of initiatives such as The Unternship – an internship designed to reach people from diverse backgrounds – and by making flexible working open to all team members, not just those who are parents.
Golin also became the first PR agency to open the Cannes Festival of Creativity with its now famous #Hoffornot experiment featuring actor David Hasselhoff.
Strong growth, strong vision that has been well implemented, good-to-great work, strong and believable client relationships, innovation in positioning and product development, and good attitude
Paul Lockstone, Barclaycard