The team delivers as many as 50 individual, integrated campaigns a year. It understands that public transport is much more than just the business of 30 million journeys a day.
It’s about helping the millions of people who live in London and the millions more who visit it lead fulfilling and productive lives. But the impact of TfL’s work goes way beyond London itself. Only if London is fully mobile can it continue to act as the engine of the entire UK economy.
A team comprising 100 per cent in-house professionals and a comparatively small budget. This was the most compelling entry I’ve judged
Stuart Jackson, Nissan
