The 2015 PRWeek UK Awards celebrated the best campaigns, consultancies and teams over the past 12 months.
There were 31 categories overall ranging from Consultancy of the Year to Best Use of a Small Budget. PRWeek would like to thank our esteemed panel of industry professionals who judged the awards, our sponsors and of course all of the entrants. Below is the full list of winners:
Gold Awards
*Consultancy of the Year: Golin
*In-House Team: Transport for London
*Campaign of the Year: Launch Fortitude on Sky Atlantic with a Polar Bear (Taylor Herring)
*Campaign of the Year: Dan! Diabetes UK
Silver Awards
Large Consultancy of the Year: Golin
Mid-sized Consultancy of the Year: W
Specialist Consultancy of the Year: Battenhall
Small Consultancy of the Year: Battenhall
New Consultancy of the Year: The Academy
Young PR Professional of the Year: Catherine McCaskie, Macmillan Cancer Support
Campaigns of the Year
Public Affairs: Dan! (Diabetes UK)
Healthcare: The Look to Die For? (Unity and Liverpool City Council)
Health, Beauty, Retail and Fashion: Follow the Fairies (Unity for Marks & Spencer)
FMCG: Krispy Kreme: Double Hundred Dozen (The Academy)
Automotive and Transport: MINI Frontiers (Iris)
Culture, Media, Sport and Travel: The Airbnb Floating House (Hope&Glory)
B2B: The Big Call (The Academy for Everreach)
Not-for-Profit: Dan! (Diabetes UK)
Public Sector: The Big Bang Experiments (Hope&Glory for Engineering UK)
Financial Services: Hands, Sands and Wristbands (Hope&Glory for Barclaycard)
Technology: #phonies (Hope&Glory for HTC)
Campaign techniques
Best Use of Content: #therewillbehaters (Iris for Adidas Global)
Best Use of Creativity: Launch Fortitude on Sky Atlantic with a Polar Bear (Taylor Herring)
Best Use of Planning, Strategy and Evaluation: Making Sense of Sugar (Fishburn for AB Sugar)
Best Use of Small Budget: The Sweetest Mistake (Dynamo for Bathrooms.com)
Most Innovative Use of Digital and Social Media: #ThePussycatRiot (Cow for Hide My Ass!)
Best Integrated Campaign: #FollowTheFairies (Unity for Marks and Spencer)
Best PR Event: The Paddington Trail (Premier for StudioCanal)
Internal Comms and Employee Engagement: Happy BirthDay (SunLife)
Issues and Crisis Management: Destruction of Syrian Chemicals (Veolia)
Congratulations to all the winners.
To see the images from Leo Wilkinson Photography click here.
