Ogilvy & Mather have promoted Andrew Thomas to head of digital consultancy Social@Ogilvy in Asia-Pacific.
Thomas will handle the new role together with his current position as president of Ogilvy PR for Southeast Asia and India.
He replaces Fergus Hay, who has moved into a regional leadership role for the social media consultancy focused on Unilever. He was appointed regional managing director of Social@Ogilvy in early 2014.
Thomas said: "Not many remember that Social@Ogilvy started with Thomas Crampton and a few interns only four short years ago. Today it’s a global force with hundreds of talented individuals and more than 300 specialists in Asia-Pacific alone.
"To have the opportunity to shape the future of such a phenomenal emerging business in our network, and at such an exciting time in its growth story, is an opportunity you just can’t say no to."
Thomas joined Ogilvy in 2005 as managing director of its Singapore office, following 20 years in publishing. He was appointed regional managing director for Southeast Asia in January 2010, before becoming president in January 2014.
Crampton, global managing director of Social@Ogilvy, said: "Social media and content now require leaders with a broad portfolio of experience, adaptive nature and instinctive understanding of the publisher mindset.
"Andrew has proven his ability to grow new businesses within O&M and, in a previous career, did the same in publishing."
Commenting on Hay’s new position, Kent Wertime, COO of Ogilvy & Mather Asia-Pacific, said: "Fergus has done a tremendous job looking after the Social@Ogilvy business in the region over the last year.
"Unilever is an important partner for us around the world, so we’re in good hands with Fergus and we’re looking forward to seeing him bring the same amount of energy, and strategic thinking to our relationship for this business."