ASEAN independent agency Vero and Cambodia’s All Public Relations have signed a strategic agreement.
Vero, which owns Vero PR and Vero Digital, said the partnership will allow it to grow its offering in Cambodia through All PR’s "best-in-class PR and marketing services".
Founded in 2012, All PR has grown to a company of 15 staff and handles communications work for local businesses, multinationals and government agencies in Cambodia.
Vero currently has PR teams in Thailand, Vietnam and Myanmar.
Kim Hoan Pheng, general manager of All PR, said: "All PR and Vero share a similar business philosophy, a similar approach to client service and an entrepreneurial way of working. The timing is right and the fit is perfect. We look forward to a long relationship."
Brian Griffin, CEO of Vero Holdings, said: "Vero’s partnership with All PR will provide our clients with expertise in Cambodia and an integrated, technologically-savvy approach that meshes extremely well with Vero."
"In a years-long run up to this formal agreement, we have worked closely with All PR and we are confident that through our relationship we will be able to deliver on a best-in-class client-service proposition in Cambodia."