How 14 brands went purple for the LGBT community on #SpiritDay

Spirit Day was launched by GLAAD after a succession of high-profile suicides within the young gay community in 2010.

by Megan Costello 15 October 2015

Brands, CEOs, and celebrities went purple on Thursday in a show of support for Spirit Day 2015, which recognizes and aims to prevent the bullying of LGBT young adults.

Spirit Day was launched by GLAAD after a succession of high-profile suicides within the young gay community in 2010. Teenager Brittany McMillan had the original idea of wearing the color purple, which symbolizes spirit in the rainbow flag.

Each year, GLAAD works to involve millions of teachers, workplaces, celebrities, media outlets, and students in going purple on social media or wearing purple on Spirit Day, according to the organization’s website.

Big name brands, such as YouTube, MTV, and the NBA, colored their emblematic logos purple on social media for the day. Some posted videos and blogs about the event, and encouraged followers on Twitter to take the Spirit Day pledge on GLAAD’s website.

#SpiritDay was trending on Twitter on Thursday. Check out how some brands got into the spirit of things…

YouTube:

Today’s #SpiritDay! Go purple with us to help support LGBT youth and stand up to bullying. http://t.co/JFAXDJ9YmT pic.twitter.com/NalHS3UJW0
— YouTube (@YouTube) October 15, 2015

NBA:

Support LGBT youth & stand up against bullying! Join us by taking the #SpiritDay Pledge at http://t.co/fAGZJIYSfJ! pic.twitter.com/KyBU0hJRlr
— NBA (@NBA) October 15, 2015

WWE:

Today is #SpiritDay! Go purple and take a stand against bullying! @glaad STORY: http://t.co/k0cwVvTS92 pic.twitter.com/2Gd4clX6FQ
— WWE Community (@WWECommunity) October 15, 2015

HBO:

Today, we've gone purple with @glaad to take a stand against bullying. #SpiritDay pic.twitter.com/ujNDxc9ViE
— HBO (@HBO) October 15, 2015

Target:

Being bullied for who you are isn't right, but it's real. Stand in someone's corner and #TakePride. #SpiritDay pic.twitter.com/FkkzBJ1sOD
— Target (@Target) October 15, 2015

MTV:

Happy #SpiritDay! We're going purple, are you? ?????? http://t.co/CRD6sSJMtW pic.twitter.com/I0W76IQ49L
— MTV News (@MTVNews) October 15, 2015

Game of Thrones:

Rally the realm. Honor @GLAAD's #SpiritDay. pic.twitter.com/ReXxS9IRJ4
— Game Of Thrones (@GameOfThrones) October 15, 2015

The White House:

Happening now: Join @VJ44 for a @Tumblr Q&A on LGBTQ #SpiritDay ? http://t.co/ZesfAUaDM5 pic.twitter.com/k9uKJpZ9Zz
— The White House (@WhiteHouse) October 15, 2015

Yahoo:

Always proud to be in purple, especially proud today! #SpiritDay @GLAAD pic.twitter.com/Tj3sEUgNcZ
— Yahoo (@Yahoo) October 15, 2015

Johnson’s Baby:

For every heartbreak, there’s a happy ending. Doug & Glen’s adoption journey had both. See their story. #SpiritDay https://t.co/KEwUgVqIW0
— Johnson's Baby (@johnsonsbaby) October 15, 2015

Comcast:

This #SpiritDay, hear from our team on what it means to be an #LGBT Ally. http://t.co/xWS9EEGhyr #ComcastGoesPurple https://t.co/2BxOJ117Gc
— Comcast (@comcast) October 15, 2015

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