How 14 brands went purple for the LGBT community on #SpiritDay

Spirit Day was launched by GLAAD after a succession of high-profile suicides within the young gay community in 2010.

Brands, CEOs, and celebrities went purple on Thursday in a show of support for Spirit Day 2015, which recognizes and aims to prevent the bullying of LGBT young adults.

Spirit Day was launched by GLAAD after a succession of high-profile suicides within the young gay community in 2010. Teenager Brittany McMillan had the original idea of wearing the color purple, which symbolizes spirit in the rainbow flag.

Each year, GLAAD works to involve millions of teachers, workplaces, celebrities, media outlets, and students in going purple on social media or wearing purple on Spirit Day, according to the organization’s website.

Big name brands, such as YouTube, MTV, and the NBA, colored their emblematic logos purple on social media for the day. Some posted videos and blogs about the event, and encouraged followers on Twitter to take the Spirit Day pledge on GLAAD’s website.

#SpiritDay was trending on Twitter on Thursday. Check out how some brands got into the spirit of things…

YouTube:

NBA:

WWE:

HBO:

Target:

MTV:

Game of Thrones:

The White House:

Yahoo:

Johnson’s Baby:

Comcast:

Engadget:

Amy Poehler’s Smart Girls:

T-Mobile CEO John Legere:

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