Zebra Technologies hires Text100 for Asia-Pacific PR

Agency will handle communications strategy in eight countries across APAC

Anne Costello

Mobile technology manufacturer Zebra Technologies has appointed Text100 as agency of record in Asia-Pacific.

Text100 will provide all PR services to Zebra in eight markets in the region: Australia, China, India, Indonesia, Japan, Singapore, Korea and Thailand.

Zebra provides mobile technological solutions for numerous clients across industries including healthcare, retail, logistics and hospitality.

Among its products are mobile computers, printers, location software, interactive kiosks and barcode scanners. The firm also tracks client data and advises on efficiency and simplifying procedures.

Text100 will also advise on building awareness of Zebra’s Internet of Things (IoT) offering, regarding using business intelligence to get competitive advantages.

Anne Costello, Text100’s APAC regional director, said: "We are extremely excited to partner with Zebra across Asia.  Zebra has an undeniable legacy in the building blocks of IoT, and its visibility and understanding of the connection between data and actionable insights gives them the authority not just to participate but lead the IoT discussion."

Juliann Larimer, Zebra CMO, said: "We were impressed with Text100’s strong regional network, deep market understanding, and their experience marrying the needs of corporate communications and field marketing to create business outcomes that matter."

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