The newly created role, based in London, follows a restructuring of HSBC’s global comms, which has been separated into two functions: public affairs, and employee insights and comms.
Under public affairs, Hall will be overseeing corporate media relations, social media, NGO engagement, global businesses, external comms heads, speechwriters, HSBC.com and corporate events.
Hall joins from the Confederation of British Industry (CBI), where she has been working as deputy director-general, leading policy development and advocacy work. In September, Hall announced she would step down, reportedly due to missing out on the director-general role to Carolyn Fairbairn, a former BBC and ITV strategy executive.
Just announced I'm leaving @CBItweets end of October. Will miss my wonderful colleagues. Watch this space for what's next!— Katja Hall (@Katja_Hall) September 7, 2015
"I’m delighted to welcome Katja to HSBC. We are committed to open and productive relationships with all stakeholders and look forward to further strengthening our engagement with society," Flint said.
Prior to joining the CBI in 2006, she worked for the BBC in employee relations and change management positions.