Marian Salzman, chairman and chief executive, North America, of Havas PR will be the jury foreman for the PR categories. Judging takes place in April.
D&AD explained how the new categories reflected the increasing convergence between the PR and advertising industries.
Tim Lindsay, chief executive of D&AD, said: "Where once the function of a PR or media department was to support and elevate a creative campaign designed by a separate agency, today the lines of creativity are blurred.
"Successful campaigns are no longer just crafted in the confines of creative agencies; creativity can no longer be pigeonholed in this way. Celebrating and awarding creativity is at the heart of what D&AD does and so it makes sense to move with the times. Increasingly whole creative campaigns are being designed and created in-house by talented teams who are just as adept at harnessing the power of social media or data as they are creating their own content."