The Hoffman Agency has been nominated PR agency of record for Singaporean online retail portal Lazada.
Launched in March 2012, Lazada has presence in six countries across Southeast Asia, selling a range of products online from clothes and consumer electronics to toys and household products.
The brand said it is now looking to strengthen its external PR, and Hoffman will provide strategic counsel on creative consumer campaigns and growing Lazada’s online platform.
Shawn Balakrishnan, Hoffman’s general manager in Singapore, said: "As one of the four start-up unicorns in Singapore, Lazada has shown immense growth potential, and we’re thrilled to be partnering with a fast-growing team to achieve new milestones.
"We look forward to putting out impactful consumer campaigns that will boost Lazada’s brand awareness among online shoppers in Singapore."
Martell Hardenberg, CEO of Lazada Singapore, said: "The Hoffman team impressed us with their creative and bold concepts and deployment of locally relevant ideas to take Lazada Singapore to the next level.
"They displayed a deep understanding of the local consumer media landscape and what Lazada looks to achieve within the Singapore market. The team’s enthusiasm is a perfect fit with Lazada’s dynamic culture and we look forward to an exciting year ahead."