In a refreshing change from the opportunistic plugs that occurred during the summer tube strikes and the recent Facebook outage, almost all tweets relating to #AdaLovelaceDay simply highlighted the accomplishments of mathematician Lovelace, and other women in technology.
Children's technology maker Kano, Comedy Central and BBC Radio 4 led the way with some facts about Lovelace:
Female inventors made beer, ice cream makers, dishwashers & Monopoly (oh, and babies in their spare time). All hail #AdaLovelaceDay!— Comedy Central UK (@ComedyCentralUK) October 13, 2015
British Gas, Cancer Research, Google, the Met Office and Topshop took the opportunity to highlight the contributions made by women in technology.
Meanwhile PR and marketing agencies also chipped in with some tweets: