In a refreshing change from the opportunistic plugs that occurred during the summer tube strikes and the recent Facebook outage, almost all tweets relating to #AdaLovelaceDay simply highlighted the accomplishments of mathematician Lovelace, and other women in technology.
Children's technology maker Kano, Comedy Central and BBC Radio 4 led the way with some facts about Lovelace:
Celebrate #womenintech every day not just on #AdaLovelaceDay! https://t.co/ePM6cp4Bwi
— Kano (@TeamKano) October 13, 2015
Female inventors made beer, ice cream makers, dishwashers & Monopoly (oh, and babies in their spare time). All hail #AdaLovelaceDay!
— Comedy Central UK (@ComedyCentralUK) October 13, 2015
Cursing, drugs, gambling, adultery. Perfect role model for women scientists. http://t.co/bv02kOIGFk #AdaLovelaceDay pic.twitter.com/w8IQXsl0zg
— BBC Radio 4 (@BBCRadio4) October 13, 2015
British Gas, Cancer Research, Google, the Met Office and Topshop took the opportunity to highlight the contributions made by women in technology.
Meet the five women fighting back against stereotypes and bossing their STEM careers #AdaLovelaceDay https://t.co/UU3qQKayhR
— British Gas (@BritishGas) October 13, 2015
Professor Sue Burchill’s research in Leeds is improving treatment for children with cancer #AdaLovelaceDay pic.twitter.com/NVyVe3sIXZ
— Cancer Research UK (@CR_UK) October 13, 2015
On #AdaLovelaceDay, celebrate pioneering women in science, technology, engineering and maths https://t.co/PQZQdLE6hc pic.twitter.com/SLKPHop4Wb
— Google UK (@GoogleUK) October 13, 2015
To celebrate #AdaLovelaceDay Met Office meteorologist Helen Roberts speaks about her science career http://t.co/tJ7eQPG6oX
— Met Office (@metoffice) October 13, 2015
A day that celebrates females in science, maths and technology? We're into it. #AdaLovelaceDay @guardian http://t.co/Bz3WFRyyEL
— Topshop (@Topshop) October 13, 2015
Meanwhile PR and marketing agencies also chipped in with some tweets:
Our EMEA COO @Katarinawbureau writes about G(irls) 20 - young women striving to change the world http://t.co/qeVkhsGPPV #AdaLovelaceDay
— Burson-Marsteller UK (@BMUKNews) October 13, 2015
Ada Lovelace was a woman before her time! #AdaLovelaceDay pic.twitter.com/NT9XoM1uDb
— TKO Marketing (@Electronics_PR) October 13, 2015