While Frank PR received 250 RSVPs for the event, twice as many showed up to check out the bathtub party, fittingly called Bubbles.
Bubbles by bathstore was the second event on which bathstore and Frank have partnered. At Wimbledon, the two companies teamed up for Portaloo, a luxury multi-sensory toilet experience offered to ticketholders waiting in queues.
Laura Dilnot, a senior account manager at Frank, worked closely with bathstore on Bubbles. She explained how Frank looked at surveys to find out what people most like to do in the bathroom, and relaxing with a glass of bubbly was one of the common responses. "The name ‘Bubbles’ provided the perfect synergy for this idea," said Dilnot.
The concept, she said, "was to bring attention to the emotional space bathrooms bring, and put heart back into the bathroom. It’s not just a place where you get ready and bathe, but it’s also a place where you have conversations and sometimes have a drink to unwind".
Bubbles was a two-month project, in which Dilnot said "the biggest challenge was the logistics of finding the right venue that could support the boilers needed to heat the size of the baths." The East End venue housed eight baths that were filled three times per hour.
After the first night of Bubbles, Frank created a press release promoting the second evening in which it promised "to solve the stay in/go out dilemma by combining the buzz of a bar with the indulgence of a luxurious bath".
At Bubbles, Frank and bathstore offered something for everyone. In addition to baths for two to three people, a solo bath with a good book was also offered "to revitalise the weariest of revellers".
Frank and bathstore are looking to possibly repeat the event with other bathing soirees occurring around the UK in the near future.