Love Productions calls in Amanda Console as PR for Bake Off finalists

Love Productions, which produces The Great British Bake Off for the BBC, has called on freelance PR Amanda Console to work with the show's winner Nadiya Hussain and the other finalists.

GBBO: Nadiya to work with freelance PR following Bake Off victory
GBBO: Nadiya to work with freelance PR following Bake Off victory

Console, who is contracted by Love Productions, works in conjunction with the BBC comms team. She has worked with the winners of the GBBO since the show first began.

Last night's final, which saw Nadiya Hussain crowned the winner, was watched by 13.4 million people, beating last year’s overnight figure of 12.3 million.

Console will also oversee PR for the other two Bake Off finalists, Tamal Ray and Ian Cumming.

Charlotte Moore, controller of BBC One, said: "The dramatic and emotional final of The Great British Bake Off rose to the occasion and brought the nation together on BBC One to become the most watched TV show of the year with 13.4 million viewers, and a peak audience of 14.5 million, smashing last year’s final. Congratulations Nadiya and the Bake Off team!"

As PRWeek reported earlier this summer, the show was also a hotter topic on social media than the London Underground strikes.

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