Uber, Airbnb, Deliveroo: What to do when the disruptor brand comes knocking at your door

You might think that the biggest crisis many CEOs predict for their business in the coming year is a cyber-attack or the impending threat of regulatory scrutiny, but you would be wrong: according to Burson-Marsteller's annual 'Crisis Survey', published today, the biggest threat for companies is the entrance of a disruptive competitor such as Uber, Airbnb or Deliveroo into their marketplace.