PRWeek has picked its five favourite campaigns and now it's up to you to help crown the marcoms winner of the Rugby World Cup. Scroll down below for a reminder, or get voting at the bottom of this story:
O2 – #WearTheRose
Mobile operator O2 went all out for its campaign, putting together animated adverts with creative agency VCCP and rebranding 377 high street stores with England Rugby’s red rose. The O2 arena was also transformed into a canvas, which projected messages from fans to the team.
Lucozade – Strictly for The Home Nations Only
In what turned out to be a wise move, the campaign crafted by ad agency Grey London focused on all the home nations. Perhaps they knew England would disappoint...
Beats – The Game Starts Here
Making its first foray into the rugby scene, the headphone-maker was hoping to replicate the success of its campaign that ran during the Fifa World Cup in 2014 and generated more than 29 million views on YouTube.
Beats focused on the England, France and New Zealand teams, with the firm's CMO labelling them as the best work the firm has produced.
Guinness – Integrity and Character
The official beer of the RBS 6 Nations tournament, and the England, Scotland and Wales teams, Guinness' two films were created by Abbott Mead Vickers BBDO and were promoted by Clarion.
Two films were produced showcasing rugby players demonstrating integrity and character, including the 'Gareth Thomas: Never Alone' video, which told the story of him coming to terms with his sexuality while married and making his living in the macho world of professional rugby.
Samsung – School of Rugby
Comedian Jack Whitehall was drafted in along with England rugby legends Jason Leonard, Lawrence Dallaglio, Martin Johnson and Jason Robinson for this brainchild of creative agency BBH Sport and perhaps the most light-hearted campaign of our quintet.
