The 7 stories PR pros need to know on Tuesday morning, 10.6.2015

McDonald's all-day breakfast is here; Beer mega-merger said to be off; Variety names CMO; NFL official addresses blown call; General Mills recalls non-gluten-free Cheerios; DaftKings, FanDuel face 'insider trading' accusations; Clinton camp capitalizes on McCarthy gaffe.

The 7 stories PR pros need to know on Tuesday morning, 10.6.2015

McDonald’s (finally) launches all-day breakfast
If you’re the sort of person who craves McDonald’s breakfast all day, today is your day. The fast-food giant is officially launching its all-day breakfast menu on Tuesday. Here’s what you can and can not get outside of traditional breakfast hours. Why it may or may not work, according to Fortune.

Beer mega-deal may be skunked
SABMiller has rejected an informal acquisition offer worth about $100 billion from Anheuser-Busch InBev that it felt undervalued the company, according to reports. The deal would have combined two of the world’s biggest brewers.

New CMO at Variety
Entertainment industry magazine Variety has named Dea Lawrence as its CMO, overseeing branding and communications strategy. She had a previous stint at the magazine as its VP of digital sales and marketing.  

Blown call prompts NFL response
After referees in Monday night’s Seahawks-Lions game appeared to blow a critical call, and a social media outrage ensued, the NFL’s VP of officiating was forced to weigh in on the situation. The Lions fell to 0-4 with the loss, while Seattle went to 2-2.

Gluten-free Cheerios recall
General Mills is recalling 1.8 million boxes of gluten-free Cheerios and Honey Nut Cheerios made at a Lodi, California, plant in July after finding human error led to them including gluten-based ingredients. The company rolled out gluten-free versions of its trademark cereal this summer.

New wave of fantasy sports sites face ‘insider trading’ accusations
Short-term fantasy sports websites FanDuel and Draft Kings released a joint statement late Monday emphasizing "the integrity of the games we offer" after employees were accused of using an insider-trading-like scheme to make money on the platforms. Both companies have temporarily banned staffers from playing.

Clinton camp uses McCarthy gaffe in ad
A recent gaffe by House Majority Leader Kevin McCarthy, in which the frontrunner for speaker of the House seemed to admit the Select Committee on Benghazi is politically motivated, is the subject of Hillary Clinton’s latest ad. The spot starts with the narrator saying, "The Republicans finally admit it."

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