Video: Should brands change messaging across channels?

Mondelez VP of global communications Russ Dyer talks about how multi-platform message can be optimized.

So you want to reach audiences on Twitter. And Facebook. And Tumblr. How should you go about engaging them all? According to Mondelez' newly appointed VP of global comms Russ Dyer, brands need to be "channel agnostic."

Learn what he means by that in the video above from PRWeek's 2015 conference.

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