Video: Justifying a PR budget to senior managers can be hard. Here're some tips

Patrick Van de Wille, InterDigital's CCO, walks through the ways PR pros can make the case for their budget.

At the 2015 PRWeek Conference, InterDigital CCO Patrick Van de Wille spoke about the challenges facing the traditional PR agency model. In an industry where TV ads are in decline, ad-blocking software is on the rise, and programmatic threatens media agencies, professionals in the PR field may more than ever feel pressure to justify their budget. Learn how Van De Wille meets that challenge by adopting new measurement tools in the video above.