Yell UK starts search for retained creative agency

Yell UK, the directories business, has sent out a brief for agency support in marketing, PR and creative services, PRWeek has learned.

There is currently no incumbent agency. The process is being run by Yell UK procurement manager Lee Fear.

In the past, Yell has worked with agencies including Shine and Man Bites Dog on a project basis.

Yell UK is owned by international group Hibu, which was originally founded in the US in 1930. Yellow Pages directories were first published the UK in 1973. It rebranded as Yell in 2000 and took on its current name in 2010.

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