Video: How Starbucks promotes consumer engagement

Starbucks' director of global communications Linda Mills on engaging target audiences on their platforms of choice.

How is Starbucks engaging the oh-so-desired Millennial audience? By being everywhere Millennials are - and that doesn't just mean a Starbucks store on every corner. Starbucks' director of global communications Linda Mills says it's important that the ubiquitous coffee brand engages Millennials "where they are, to give them that snackable content they need."

See Mills' full comments in the video above from the 2015 PRWeek Conference.

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