Brand marketers just don't get Baby Boomers

With an abundance of campaigns aimed at Millennials and Gen Xers, Baby Boomers are being ignored - and brands are missing out.

Brands are ignoring a golden opportunity by making Millennials and Generation X the targets of their campaigns instead of Baby Boomers, who spend more freely than younger generations. That’s one reason AARP launched its own full-service marketing agency, Influent50: To help brands target Boomers.

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