Marty McFly's DeLorean pulled over and the Batmobile gets 'towed away': Lego video game stunt gets social media revving

The agency Brown Betty PR got Twitter motoring after it deployed four iconic film vehicles to visit media firms across London on Tuesday - with the DeLorean car from Back To The Future gaining column inches after a run-in with the law.


Brown Betty won a pitch in July to work with Warner Bros Games on the new Lego Dimensions video game. The game is set across a number of classic movies, described by WIRED as "one serious ludicrous brand mash-up", and is released across the world this week.

On Tuesday thsi week, the agency hired four privately-owned classic cars for the UK launch - the Ecto-1 from Ghostbusters, the Batmobile, the Back To The Future DeLorean and a Jurassic Park Jeep. They were then kitted out with Lego Dimensions branding - and their owners drove them between various media firms across the UK capital.

The stunt attracted the attention of journalists, people on the street and, eventually, the Police.

Some Twitter users were left confused at what the convoy was doing on the streets of London – but most, including M&C Saatchi PR, were excited by the vehicles' appearance, leaving one Vice editor decidedly jealous.

One Daily Mail journalist reported on Twitter that the Batmobile was being towed away - although a spokesman for Brown Betty confirmed that the car was in fact being put back onto the truck that had taken it to London, explaining that its poor fuel efficiency meant it was not economical to drive it all the way from the driver's home.

The Metropolitan Police's Special Constabulary chided the DeLorean driver on Twitter for his use of a mobile phone at the wheel, which was later reported in the Evening Standard, with the story mentioning the computer game.

Brown Betty's spokesman said he could not comment on the driver's fate, although the newspaper reported that he was not believed to have been arrested – but said such a case could result in a fine or a driving ban if it went to court.

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