Jackson starts in his role on 1 October and will be based at Nissan Europe SAS in Montigny, France, reporting to Nissan Europe chairman Paul Willcox. He will also work directly with Nissan’s newly appointed global vice-president of comms, Jonathan Adashek.
Jackson replaces Matthew de la Haye, who left the company in April.
In his new role, Jackson will handle corporate, consumer and internal comms across the region, looking after eight countries including Russia.
He will continue as a non-executive director at Up, the agency he co-founded in 2014.
Jackson stepped back from day-to-day operations of Up in the summer after it merged with Home Office PR, the agency headed by former journalists James Saville and Lara Gould.
Last week, PRWeek reported that Nissan’s Japan-based VP of global comms Jeff Kuhlman has stepped down and returned to the US for family reasons.