Mother appoints FinchFactor as PR partner

Creative agency Mother London has appointed reputation management company FinchFactor as its PR partner to help build its UK and international profile.

Kerrie Finch: Working to promote Mother London in the UK and internationally
Kerrie Finch: Working to promote Mother London in the UK and internationally

FinchFactor is to work with Mother London’s management team to amplify the agency's story.

Mother London is the founding client for FinchFactor’s new London office, based in Soho.

FinchFactor was established in Amsterdam by Kerrie Finch in 2009 and provides comms strategy and reputation management to brands based in London, New York, LA, Singapore, São Paulo, Paris and Amsterdam.

Finch said: "Our objective for FinchFactor in London was to work with the very best of the UK creative industry. This relationship with Mother London eclipses that ambition, partnering FinchFactor with one of the world’s most exciting and dynamic creative powerhouses."

Mother London new business executive Charlotte David said: "Mother is an iconic brand, which drives a great deal of interest and attention all over the world. Therefore we wanted to have the best partner to build and sustain our visibility."

FinchFactor's current clients include Brave, Criteo, DDB & Tribal Amsterdam, Grand Central Recording Studios, Fallon, HeyHuman, KBS, MediaMonks, Skoda and The Next Web.

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