The 2015 PRWeek Conference in 13 pictures

Photos from the PRWeek Conference, A Roadmap To Integration.

  • See what went down at PRWeek's 2015 conference, titled 'A Roadmap to Integration.'

    See what went down at PRWeek's 2015 conference, titled 'A Roadmap to Integration.'

  • Sally Susman, EVP of corporate affairs at Pfizer, delivered the keynote address, 'Why 21st Century Businesses Need PR to Succeed.'

    Sally Susman, EVP of corporate affairs at Pfizer, delivered the keynote address, 'Why 21st Century Businesses Need PR to Succeed.'

  • Is the agency model dead? Steve Barrett discussed the reality of the agency model in the 21st century with: Michael Farmer, chairman & CEO, Farmer & Company and author of Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies; Andy Pray, founder, Praytell; and Patrick Van de Wille, chief communications officer, InterDigital.

    Is the agency model dead? Steve Barrett discussed the reality of the agency model in the 21st century with: Michael Farmer, chairman & CEO, Farmer & Company and author of Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies; Andy Pray, founder, Praytell; and Patrick Van de Wille, chief communications officer, InterDigital.

  • The Home Depot's comms head Stacy Tank talked about how modern retail spaces are being redesigned to best meet all stakeholders' needs. She also spoke on how companies should respond to crises, and why saying 'sorry' is so important (and why some companies have a hard time doing just that).

    The Home Depot's comms head Stacy Tank talked about how modern retail spaces are being redesigned to best meet all stakeholders' needs. She also spoke on how companies should respond to crises, and why saying 'sorry' is so important (and why some companies have a hard time doing just that).

  • PRWeek editor-in-chief Steve Barrett moderated the diversity debate panel, which tackled head-on the serious issues of diversity and representation in the PR industry. Panelists included Oscar Suris, EVP corporate communications, Wells Fargo; Shanté Bacon , founder, 135th Street Agency
Kathy Cripps, president, PR Council; Mike Paul, The Reputation Doctor; Deisha Barnett, senior director, corporate communications , Walmart.

    PRWeek editor-in-chief Steve Barrett moderated the diversity debate panel, which tackled head-on the serious issues of diversity and representation in the PR industry. Panelists included Oscar Suris, EVP corporate communications, Wells Fargo; Shanté Bacon , founder, 135th Street Agency Kathy Cripps, president, PR Council; Mike Paul, The Reputation Doctor; Deisha Barnett, senior director, corporate communications , Walmart.

  • PRWeek managing editor Gideon Fidelzeid moderated the panel 'Pressure Makes Diamonds? How PR Agencies Will Evolve in the Age of Content, Data and Technology.' Panelists included: Richard Edelman, president and CEO, Edelman;
Anda Gansca, co-founder and CEO, Knotch; Matthew McCarthy, senior director, AXE and Men’s Grooming, Unilever.

    PRWeek managing editor Gideon Fidelzeid moderated the panel 'Pressure Makes Diamonds? How PR Agencies Will Evolve in the Age of Content, Data and Technology.' Panelists included: Richard Edelman, president and CEO, Edelman; Anda Gansca, co-founder and CEO, Knotch; Matthew McCarthy, senior director, AXE and Men’s Grooming, Unilever.

  • Senior reporter Lindsay Stein moderated the '40 Under 40' panel with: Russ Dyer , VP, corporate affairs, Kraft Foods;
Michael Gonda, VP, corporate communications, Chobani; Andrew McCaskill, SVP, Global Communications, Nielsen; and Linda Mills, director, global corporate communications and Latin America public affairs, Starbucks. They spoke about how Millennials make purchasing decisions and affect the global economy.

    Senior reporter Lindsay Stein moderated the '40 Under 40' panel with: Russ Dyer , VP, corporate affairs, Kraft Foods; Michael Gonda, VP, corporate communications, Chobani; Andrew McCaskill, SVP, Global Communications, Nielsen; and Linda Mills, director, global corporate communications and Latin America public affairs, Starbucks. They spoke about how Millennials make purchasing decisions and affect the global economy.

  • NBC's Hoda Kotb shared observations on how broadcast media has changed over the years, the power of perseverance, and some tips for marcomms pros on strengthening relationships with the media.

    NBC's Hoda Kotb shared observations on how broadcast media has changed over the years, the power of perseverance, and some tips for marcomms pros on strengthening relationships with the media.

  • Tiki Barber, co-chairman and founder of Thuzio, and former All-Pro running back for the New York Giants, spoke about how brands can best find and utilize celebrity spokespeople and brand ambassadors.

    Tiki Barber, co-chairman and founder of Thuzio, and former All-Pro running back for the New York Giants, spoke about how brands can best find and utilize celebrity spokespeople and brand ambassadors.

  • Lisa Mann, EVP of marketing at Kind Healthy Snacks, talked about the real-time marketing and connecting with an ever-changing consumer base.

    Lisa Mann, EVP of marketing at Kind Healthy Snacks, talked about the real-time marketing and connecting with an ever-changing consumer base.

  • Social media expert and angel investor Gary Vaynerchuk explored (in his usual colorful fashion) what clients want from a modern agency.

    Social media expert and angel investor Gary Vaynerchuk explored (in his usual colorful fashion) what clients want from a modern agency.

  • Jeff Charney, Progressive Insurance's CMO, shared the history and impressive success of Progressive's brand icon Flo. Even more impressive, he led the attendees in a group performance of Wilson Phillips' 'Hold On.'

    Jeff Charney, Progressive Insurance's CMO, shared the history and impressive success of Progressive's brand icon Flo. Even more impressive, he led the attendees in a group performance of Wilson Phillips' 'Hold On.'

  • The attendees applaud the closing keynote (and singing) delivered by Progressive Insurance CMO Jeff Charney.

    The attendees applaud the closing keynote (and singing) delivered by Progressive Insurance CMO Jeff Charney.

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This year's PRWeek Conference, A Road Map to Integration: Prospering in a transformational era for PR pros, comprised scores of best-in-class speakers, panelists, guests, and workshops. More than 200 attendees converged at the Convene Conference Center, Midtown East, to learn and share their views on the challenges and opportunities in today's constantly changing PR world.

See a select batch of highlights from what PRWeek editor-in-chief Steve Barrett called "the best conference we have ever put on" in the gallery above.

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