The packaged goods industry got a shock in July when long-time Procter & Gamble marketer turned associate director, communications and social media announced his departure via Twitter, "Joining the Digital Revolution @TwitterNYC." Win Sakdinan spent 21 years at P&G, starting by heading up PR and corporate communications at its Canadian operations. From there, he moved to P&G’s European headquarters where he was external relations manager for laundry products, before moving back to the US for his most recent former role.
His move comes at an interesting time for Twitter, where he is global client lead. Investors have been disappointed in the company’s revenue growth and concerned about its ability to expand its active monthly user base. The criticism resulted in a leadership change – cofounder Jack Dorsey stepped in as interim CEO – and the challenge Sakdinan and colleagues face is a big one: How to generate more dollars without alienating users with too many ads.