He may characterize himself as a "reformed screenwriter and documentary filmmaker," but the fact that Victor Pineiro aimed his lens at social media early on probably gave him a first-mover advantage. Pineiro leads the content and social media practice at Big Spaceship in DUMBO, with clients including YouTube, Samsung, Google, Purina, and Skittles. He co-created and evolved "The Rainbow", Skittles’ voice on social media, writing almost every Facebook and Twitter post for its first three years and helping grow Skittles’ audience on Facebook from three million to 20 million.
As a filmmaker, he is best known for the award-winning film Second Skin, a documentary about virtual worlds and the real people inside them. The documentary opened SXSW ’08 and even had a theatrical run. He is also managing editor of Popten, a blog that keeps him plugged into pop culture. And he has written and produced a number of short tech documentaries for VBS TV, Vice’s online channel.