Gatwick Airport appoints Brands2Life as consumer PR agency

Gatwick Airport has appointed Brands2Life as its retained consumer PR agency, following a competitive pitch involving incumbent agency Grayling.

Gatwick Airport: Brands2Life hired for consumer PR brief
Gatwick Airport: Brands2Life hired for consumer PR brief

Grayling won a pitch at the end of last year to become the Airport's comms partner on a two year retainer

Brands2Life's remit is to boost awareness of the ongoing £1bn transformation of Gatwick into a world-class airport.

The appointment comes as Gatwick goes head to head with Heathrow for the UK’s next runway, with the Government expected to make an announcement by the end of the year. In April, Heathrow added Red, Hope & Glory and Cow to its consumer agency roster - and this month it also added former Downing Street press officer Vickie Sheriff as its head of comms.

Brands2Life’s will develop a comms strategy that differentiates the Gatwick experience. The airport now has state-of-the-art security and big-name restaurants and retailers such as Jamie’s Italian and Victoria’s Secret.

The PR programme will highlight the airport’s proximity and transport links to London, and building its credentials with business travellers.

The Brands2Life team will report to Laura Tattam, media relations manager, who was appointed in May, and David Whitely, head of comms.

Whitely said: "The quality of Brands2Life’s strategic thinking and creativity stood out for us as well as their proven ability to deliver. With an announcement on the new runway expected from Government very soon, we needed an agency partner who can quickly capitalise on the momentum we have gathered over the last five years and continue to build the profile of Gatwick as a destination in consumer media."

Sarah Scales, Brands2Life co-founder, added: "This is an important time in Gatwick’s development and an exciting challenge for us and the in-house team to tackle. The airport has transformed in recent years and there are more improvements to come that will further enhance the passenger experience. We’re out to show the public that London has two world-class airports at its disposal."

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