CIPR aims for £1m in fundraising push for PR industry benevolent fund

The CIPR has begun using online fundraising platform Virgin Money Giving as it seeks to grow the assets of iprovision, the organisation's benevolent fund for current and former members or staff who fall on hard times.

John Brown (left), chair of iprovision, and Virgin Money Giving's Sean Taylor
John Brown (left), chair of iprovision, and Virgin Money Giving's Sean Taylor

During 2014, iprovision helped 16 individuals in need, but for the first time its expenditure of £66,216 exceeded its income of just less than £60,000. Around half of this came through donations and the other half from return on its invested assets.

Last year's expenditure included one-off legal costs associated with converting the charity to a new legal structure, which gives it greater legal protection, its accounts show.

The fund's assets stood at £846,599 at the end of 2014, and the CIPR is hoping to grow this to £1m.

It has now started working with Virgin Money Giving, creating a dedicated fundraising page. VMG does not charge charities for its services, and enables Gift Aid to be added to donations.

John Brown, chair of the iprovision trustees and a freelance PR consultant, said: "Virgin Money Giving offers a new way for people to donate to the charity.  By partnering with Virgin and going online we hope to make it easier and quicker for public relations practitioners and others to support iprovision."

VMG will also work with iprovision's 11 trustees to promote its mobile giving apps.

Since its creation in 1965, the fund has assisted 500 CIPR members

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