SUNNYVALE, CA: Eastwick has upped Heather Kernahan to the newly created role of president as the firm gets ready to celebrate its 25th anniversary next year.
Kernahan took on the position last week, reporting to Eastwick CEO and founder Barbara Bates. She is overseeing 55 staffers in Eastwick’s three offices in New York, San Francisco, and Sunnyvale, California.
Kernahan’s responsibilities include guiding Eastwick’s leadership team and running the business on a day-to-day basis, as well as overseeing the status of staff and clients. She will also manage finance and operations.
Bates will continue to drive the firm’s long-term strategy and lead its culture and staff initiatives.
Kernahan said one of her major focuses will be leading the firm into its next three-year plan, as well as overseeing client services and developing Eastwick’s new service areas.
"We launched our Digital Brand Lab this year, so we will continue to build out our digital services and focus on adding ad-buying capabilities over the next 12 months," she explained. Earlier this year, Eastwick also rebranded and launched a CMO-focused program.
Kernahan said she will also focus on creating "fanatical clients" by developing its services and culture. In the same vein, she added that she wants to create an internal culture of professional development and continuous learning.
"We want to make sure we are investing in the right professional development for our staff and that they build their skills in all different areas of communications and marketing over time," she noted.
Gwen Murphy, EVP of client services, and Digital Brand Lab SVP Sahana Jayaraman will handle the responsibilities Kernahan previously held as EVP and GM.
Bates said that when Kernahan first joined the firm in 2013 as SVP, the plan was for her to eventually lead the business on a day-to-day basis. The firm promoted Kernahan to her most recent role last January.
Before joining Eastwick, Kernahan was Enphase Energy’s director of marketing for two years, according to her LinkedIn profile.