Video: Tiki Barber on finding, working with celebrity and home-grown influencers

Former Giants running back Tiki Barber, founder of celebrity talent database Thuzio, talks about finding celebrity influencers and how those influencers can best work with brands and projects.

Tiki Barber talked a lot about celebrity influencers and working with spokespeople at the 2015  PRWeek Conference. Sixty-five percent of brands, big and small, use influencer marketing, according to Barber, and finding the right match between an individual influencer and a brand is key. But how should brands identify the right influencer with whom to work? And how involved with the product or project should they be? Watch Barber tackle these questions in the video below: